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MadBookie Review



Unique Betting Product - Player Bets!
New member offerInfo N/A
Awesome ThingsBest Odds Guaranteed
Additional GreatnessPlayer Prop Bets
Strong Sports Offering
Excluded territories from bonus offerVIC, NSW, WA, SA
Deposit MethodsCredit Card, POLi, BPAY, Bank Transfer
Live (in-play) BettingPhone
LicenseNorthern Territory - Australia
Last Update October 2019

If you are searching for 100% Australian bookmaker with a great selection of sports and markets, MadBookie should be on top of your list!

Overall Rating


"100% Australian!"

Sportsbetting Product
Support in Australia & NZ
Mobile Betting
strong apps
Horse Racing Offers
Payment Methods

MadBookie has decided to team up with TopBetta and ClassicBet, and form a brand new betting site named PlayUp. Those three betting sites were amongst the best online bookmakers in Australia, so you can be sure that PlayUp is also a first-class sportsbook. If you want to learn more about what they have to offer, check out our new PlayUp review. Also note that all players who had betting accounts with TopBetta, ClassicBet or MadBookie, will have their remaining funds automatically transferred to PlayUp. 

If you are mad about betting and mad about supporting Australian bookmakers, then MadBookie could be just what you are looking for. If you are reading this, you are obviously considering opening an account with MadBookie, and luckily, you are in the right place. You will find everything you need to know, both good and bad, in our in-depth and impartial. It goes in great detail, but it's well worth reading through.

MadBookie: Pros and Cons

  • 100% Aussie owned and run and geared towards Australian punters
  • Player Bets – Place Custom Bets on Player’s Performance
  • In-play Betting
  • Limited banking facilities
  • No Live Streaming
  • No Cash Out

MadBookie Information and Facts

MadBookie is a betting company run by Aussies for Aussies. The only currency supported on their site are Australian dollars, and wagers are only accepted from customers based in Australia and New Zealand. MadBookie was founded in 2015 in Melbourne, and in 2017 TopBetta acquired the MadBookie brand, under the control of the Managing Director Brett Luntz.

At the time of the TopBetta deal, Melbourne based MadBookie boasted over 15,000 members and had a turnover of $80 million a year. They are licensed in the Northern Territory.

MadBookie offers punters the opportunity to bet on Australian and International horse, greyhound and harness racing. They also provide a wide range of betting options on sports, and they are approved betting providers for the AFL, NRL, Tennis Australia, Australia Rugby and Racing Victoria. With wagering available on elections too, MadBookie is a betting agency that is well worth checking out.

In April 2018, Madbookie was acquired by proxy by PlayUP, for a sum of AU$6 in cash. This, in turn, put Madbookie in the same group with DraftStars, TopBetta and ClassicBet. In a way, they became the principal competitor in terms of number of brands to the group of Ladbrokes, BetStar and

It didn’t lose it’s “Australian-owned governance”, with most of the staff being based in Australia.

MadBookie Sports Betting – Lots of Markets Available!

So, what sports can you bet on if you sign up with MadBookie? Well, you will be delighted to know that MadBookie covers lots of sports. All the major sports are available, including Aussie Rules, Basketball, Cricket and Rugby Union/League. Fans of more obscure events are catered for too, and MadBookie has betting available on Surfing, Yacht Racing and Netball.

If you are a football fan, MadBookie has a great selection of pre-match markets on offer. For the Porto v Liverpool Champions League clash they had over 150 markets, including correct score, draw no bet, double chance and first/any time goal scorer. That is on a par with Bet365 Australia, and they have a generous amount of markets for AFL, and NRL matches too. Check out the full list of sports you can bet on with MadBookie below.

Open a MadBookie Account

MadBookie Sports

  • Horse Racing
  • Australian Rules
  • Baseball
  • Basketball
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • Golf
  • Gridiron
  • Handball
  • Ice Hockey
  • Netball
  • Motor Racing
  • Netball
  • Rugby League
  • Rugby Union
  • Snooker
  • Soccer
  • Surfing
  • Tennis
  • Yacht Racing
  • Volleyball

MadBookie Player Bets

Bookmakers are always looking for unique ways to enhance their client’s gambling experience. Mad Bookie has introduced a product called Player Bets, which is an innovative tool that allows punters to build their own bet on any player market. As MadBookie say themselves, ‘Player Bets allows a level of betting personalisation and customisation never seen anywhere else in the online wagering space’. To find out more about MadBookie Player Bets, check out our foolproof guide below.

madbookie player bets

How to Use MadBookie Player Bets

  1. Click on the ‘Player Bets' button on the top menu bar.
  2. Choose your sport (NRL, AFL or NBA).
  3. Select your player or players from the list.
  4. Choose the statistic you want to bet on (e.g. for AFL disposals, tackles or goals).
  5. Choose the least amount of disposals/tackles/goals you think the player will achieve.
  6. If you are happy with the odds on offer, add to bet slip and confirm your stake.
  7. Player head to heads can also be wagered on, and multis can be created.
  8. Bonus bets cannot be used for MadBookie Player Bets.

MadBookie SportsZone

At the time of writing the MadBookie SportsZone was unavailable. There is still a link in the top menu bar, but when clicked on, you are brought to a page that states' SportsZone is currently being updated and will be back online soon’. Here at Aussiebet, we will be updating our bookmaker reviews regularly and if the situation with Mad Bookie's Sports Zone changes you will be the first to know.

Update: During our Mad Bookie review update, we still couldn't find any news on this betting tool. Chances are, now, it might be available to registered customers only.

MadBookie In-Play Betting

Due to the Interactive Gambling Act, Aussie bookies are unable to offer online in-play or live betting. However, with MadBookie, you can still bet in-play by simply picking up the phone and dialling 1800 623 238. A MadBookie operator will take your call and will quote you odds on your in-play bet. Unlike most other bookmakers we reviewed, MadBookie does not display in-play odds on their site. Also, there is no information regarding the eligible sports for in-play betting that we could find. Check out our how to bet in-play with MadBookie guide below.

MadBookie How to Bet In-Play

  1. Open an account with MadBookie
  2. Make a deposit
  3. Call 1800 623 238 (MAD BET) and ask the MadBookie operator for a price on your in-play selection
  4. Place your in-play bet
Open a MadBookie Account

Mad Bookie Live Streaming

Lots of Aussie betting companies are offering live streaming of certain sporting and racing events right now. However, at this moment in time, MadBookie does not provide live streaming in any shape or form. If this changes in the future we will let you know. Here at AussieBet we regularly update our bookie reviews so make sure to keep an eye on this page for the latest on MadBookie Live Streaming.

MadBookie App and Mobile Web App Betting

These days betting on the move is becoming extremely popular with Aussie punters. Every betting agency we reviewed has had a Mobile App or Web App, and all devices are catered for by MadBookie. For Apple iPod/iPad/iPod Touch users, the MadBookie App is available to download free from the App Store. It is 30.4 MB, it requires iOS 8.0 or later and age restrictions apply.

If you use an Android device, the App is available via a link on the MadBookie website. If you use another type of device (Blackberry, Nokia, Windows Phone), then visit MadBookie on your device, and you will be redirected to the Mad Bookie App.

The App is designed well, and it is straightforward to navigate. It works smoothly, and there are quick links to ‘Next Jump' for racing and ‘Next Sport' which will take you to the latest upcoming sporting events. All the usual markets are available, the odds refresh regularly, and overall the MadBookie Mobile App is basic, but it stands up to scrutiny. You can find more

madbookie app android
IMPORTANT: The mobile webpage looks terrible, BUT the native odds are great, so go for them.

How Diverse are Sports Markets?

Sign up bonuses, promotions and special offers are all well and good, but perhaps the most important thing to consider when opening a new bookie account is quality of odds. Value is king when it comes to betting, and we looked the odds on offer from MadBookie for an AFL fixture between West Coast and Sydney Swans and then compared them to some of their industry rivals.

In the head to head market, MadBookie had an over-round of 104.72%, and that is about average. BetEasy had a slightly worse over-round of 104.76%, while bet365 were best with 103.78%. However, for the depth of markets, MadBookie (13) was outperformed by both BetEasy (258) and bet365 (111).

However, this is deceptive as MadBookie customers can use the ‘Player Bets' option, and that has a multitude of markets. Overall, MadBookie is very competitive when it comes to odds and markets, especially on Aussie sports.

Odds Comparison – Mad Bookie VS. Unibet and Sportsbet

Ashes 3rd Test – August 2019

Considering its size, they are quite good against big online bookmakers like Unibet and Sportsbet. This goes to show how dedicated they are to offering attractive bookmaking services. Needless to say, odds are just a piece of the puzzle. An important one, but it's only one piece.

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MadBookie Cash Out Not Available

Unlike a lot of their industry rivals, MadBookie do not offer a cash out facility. This is a service that has rocketed in popularity down under and sometimes it can be an absolute lifesaver, especially if you are sweating on the last leg of a mega multi. We update our bookie reviews with any new developments, and if MadBookie Cash Out does come online, you will find out about it at AussieBet first.

MadBookie Horse Racing Betting

Horse racing is a sport that captures the imagination of the Aussie Public and the country grinds to a halt every year for the Melbourne Cup. For those who concentrate on horse racing betting, MadBookie is worth a shot.

Markets are available on domestic and international thoroughbred racing, and you can place single win, place or each-way bets. Mad Bookie also offers Best of 3 Totes for Win wagers and Mid Tote for place bets. For greyhounds and harness racing you will often see Win Tote +5%. You can also place Top Fluc, Best Tote, Best Of The Best, Best of Two Totes and Middle Tote wagers.

You can also place multi bets and exotics on horse racing with Mad Bookie, including Quinellas, Exactas, Trifectas, Quadrellas and First Four wagers. Just like with their sports betting offering MadBookie are about average for odds. They run some decent promotions for horse racing, and you can find out more about them below.

madbookie racing odds

Racing Odds Comparison VS BetStar and Neds

Willy White Socks4.804.804.80
Lemon Splice2.502.602.60
Everly Girl12.0012.0011.00
The Weald8.509.009.00
Run For Raffin8.008.008.50

Australian-owned bookmakers are big on horse racing, it is the selling point so to speak. Madbookie underperforms in this area, with almost 3% higher margins. Neds was a pleasant surprise as we thought it would have way higher profit margins.

MadBookie Payment Options

  • Instant Deposit Methods: VISA, MasterCard, POLi
  • Non-Instant Deposit Methods: BPAY, Bank Transfer
  • Withdrawal Methods: Bank Transfer

The number of banking options available with your prospective betting company should always be at the forefront of your thoughts. MadBookie is an Australian company geared towards Australians, and as a result, their deposit and withdrawal options are somewhat limited. Credit/debit cards are the only instant deposit methods available, while Bank EFT's are the only withdrawal option. Unfortunately, Madbookie is not one of the few Australian PayPal betting sites.

This is an inconvenience for customers based outside Australia, but for Aussies, the banking facilities do just fine. Before you can withdraw funds, your MadBookie account must be verified and you can find out how to do that below.

MadBookie Account Verification

  1. When you open an account with MadBookie, they will attempt to verify your details electronically.
  2. If MadBookie cannot verify your details electronically, including but not limited to verifying your age or identity (which we are legally obliged to check), they will contact you and ask you to provide further information to them directly.
  3. Accounts not verified within 45 days of opening will be suspended.
  4. No funds will be made available until the verification process has been completed.
  5. A copy of your credit/debit card must be provided for verification purposes.
Open a MadBookie Account

Mad Bookie Limits And Payouts

Just like the majority of betting agencies in Australia, MadBookie imposes strict win and dividend limits. Bookmakers cannot afford to leave themselves open to pay-outs they cannot afford to honour, and it is for this reason that wins, and dividend limits often apply. Below are some of the key win and dividend limits that are imposed by Mad Bookie *

MadBookie Racing Dividend Limits

  • Top Fluc/Best Tote/Best of Best/Best of 2 Totes/Middle Tote: AUD 101.

MadBookie Payout Limits Racing

First 4
Australian Metropolitan Thoroughbred$50k$25k$25k$25k$35k$50k$50k$50k
NZ and Australian Provincial Thoroughbred$25k$15k$15k$15k$25k$25k$25k$25k
Australian Country Thoroughbred$25k$15k$15k$15k$25k$25k$25k$25k
International Thoroughbred$15k$6k$6k$6k$15k$15k$25k$10k
Australian Metropolitan Harness$15k$7k$8k$8k$15k$15k$25k$10k
NZ and Australian Non-Metropolitan Harness$15k$6k$6k$6k$15k$15k$25k$6k
Australian Metropolitan Greyhound$15k$7k$5k$5k$7k$7k$25k$6k
NZ and Australian Non-Metropolitan Greyhound$7k$5k$2.5k$2.5k$5k$5k$25k$6k
All other Non-Australian Thoroughbred$7k$5k$2.5k$2.5$5k$5k$25k$6k
All Other$5k$2.5k$1.5k$2.5k$2.5k$2.5k$25k$25k
*Please check MadBookie Terms and Conditions other limits may apply.

MadBookie Customer Service

We place immense importance on the quality of customer service when compiling our bookie reviews and MadBookie scores very well in this department. They have a reputation for providing prompt and polite customer service, and you can find out MadBookie’s main contact details below.

Mad Bookie Contact Details

  • Telephone: 1800 623 266 (Sun-Thurs 9am-10pm AEST; Fri/Sat 9am-11pm AEST)
  • Fax: (03) 8648 6350
  • Email: [email protected]
  • Post: MadBookie, 501 Church Street, Richmond, VIC, 3121
  • Live chat: Available during same hours as phone help, and when offline, you can leave a message that will be answered as soon as an operator is online

Is MadBookie a Bookmaker You Can Trust?

Sensitive information must be parted with when you open an account with an online betting company. For peace of mind, it helps to know that your bookie of choice keeps this information as safe as possible. We had a look through MadBookie’s privacy policy, and we list below some of the main safety procedures that they put in place.

  • Protection of passwords using industry-standard encryption
  • Measures to preserve system security and prevent unauthorised access
  • Back-up systems to prevent accidental or malicious loss of data
  • Any paper copies are stored in locked cabinets or restricted access archive rooms

Responsible Gambling

Another area we like to see bookmakers take seriously is the promotion of responsible gambling. MadBookie does not let themselves down in this department. Mad Bookie is committed to providing a responsible gambling service, where clients have access to online tools so they can exclude themselves or limit their betting. MadBookie betting operations are governed by this policy and a code of practice. Below are some of the facilities MadBookie have put in place to combat problem gambling.

  • Allow clients to set a pre-commitment limit;
  • Allow clients to self-exclude (either temporarily or permanently) from betting
  • A 7-day window applies to clients who request for the flag to be removed.
  • Providing Responsible Gambling information and messages to clients.
  • Staff receive frequent Responsible Gambling training.
  • Referring clients who are at risk of problem gambling to gambling-related support services.

mad bookie registration form

Mad Bookie – Adhering to Advertising Regulations!

Aussie authorities have implemented strict rules on how bookies can advertise their products. Welcome bonuses and promotional offers are now heavily regulated, and Australian betting sites have to be very careful about how they market themselves and their bonus offers. For example, bookmakers can now only display promotions to customers who have already signed up.

MadBookie complies fully with this regulation, and as far as we could see, they also complied fully with advertising standards regarding their welcome bonus. They also do not have any live betting odds displayed on their site, but you can find out how to get a live bet on with MadBookie in our dedicated Live Betting section.

When a bookmaker fully complies with the laws introduced by the Australian Government, it is usually a good indicator of their overall integrity. MadBookie also takes an admirable approach towards the encouragement of responsible gambling. You can see some of the measures they have put in place in our ‘Responsible Gambling' section.

MadBookie: You’d Be Mad Not to Give Them A Try!

In conclusion, we were pretty impressed by what MadBookie has to offer. Of course, there are negatives as well as positives, but that's the case with the vast majority of Australian bookmakers. The negatives for MadBookie include limited banking facilities, lack of streaming services and no in-play odds advertised online. Should any of this change, we will update our Madbookie review accordingly.

However, on the plus side, we found that their odds are very competitive, to a certain degree. Their customer service and responsible approach to gambling is second to none. The Player Bets product is an innovative and original idea that adds to the overall gambling experience. Best of all, MadBookie is owned and run by Aussies for Aussies, so for patriotic punters, MadBookie is a betting site that is worth taking a chance on.

Madbookie FAQs

Yes, Mad Bookies comes with native apps for iOS devices, meaning you can download an iPhone or an iPad app from Apple's App Store. The app could use some improvements though.

Although it's a decent array, other bookies seem to have few extra options. At Madbookie, you cand deposit using POLi, VISA, MasterCard, BPAY and Bank Transfer. Clearly, they miss FlexePIN, PayPal and Paysafecard.

Yes, and the terms are used interchangeably. The official company name is Mad Bookie Pty Ltd. However, most people search for MadBookie instead of Mad Bookie.

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Unique Betting Product - Player Bets!