Australia's Booziest Cities Revealed

Written by Dave Last time updated 10/11/2023

Fans won’t have to wait much longer for the 2022 World Cup. The Australian national team begins their tournament by taking on France in Qatar on the 22nd of November. There is a real buzz in the air as we wait to see if the team can better their 14th-place finish, dating all the way back to 1974.

While the outcome of the competition and Australia’s performance is still unknown, one thing is for sure; Aussie fans will be enjoying themselves regardless. surveyed fans across the country and asked how much more alcohol they will be drinking during the 2022 World Cup compared to the average month.

We crunched the numbers, and we can now reveal the booziest cities in Australia.

Which Cities Made The Top 10?

Alcohol consumption amongst Australian fans in Syndey will increase by 62% during The World Cup tournament, the highest in the country by a wide margin. The outcome is unsurprising considering the thousands of bars and pubs in Sydney make it the perfect place to watch a game and hopefully celebrate a win.

Booziest Australian Cities Aussiebet

In second place is Melbourne, reporting a 57% increase in drinking. Perth follows in third at 49%. It’s pretty tight in the middle of the list, with Adelaide in fourth at 44% and Canberra at 41%. Darwin and Brisbane share 6th and 7th place with a 38% alcohol increase.

Newcastle (27%), Hobart (22%), and Cairns (19%) all report a higher alcohol consumption during The World Cup, although considerably less than the cities at the top of the list.

What Australia Fans Would Give To Win The World Cup

As part of the same study, we asked Australian fans what they would do, or give, if it meant that their national team would win The World Cup. Australia has only qualified for the tournament six times, so a win might be a big ask.

World Cup Winners Aussiebet

Over 33% of Australians asked would get a permanent tattoo to see their team crowned champions, while over 36% would be willing to (not-so-permanently) shave their heads. A social blackout was a fairly common sacrifice, with 26% of respondents willing to give up social media for a year and 23% agreeing not to see friends for 2 months.

Kicking a bad habit might not be a bad idea, especially if it results in a World Cup win. Over 27% of Australian fans would give up smoking for the rest of their lives, and 21% would stop drinking.


In November 2022, we surveyed 1,500 Australian residents that support the Australian national football team. The respondents were 76% male and 24% female and the average age was 37.

For media inquiries, please contact [email protected].

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