Even though the Australian betting market isn’t too dynamic, there are still new betting sites popping up. Here’s a list of the best new betting sites in Australia!
We also explain what each of these has to offer and why you should join some of the new Australian bookmakers.
Here’s a quick taster of why these new Australian betting sites have made our recommended list. These are just some of the things these sites do well as new bookies in Australia.
You can visit any of these sites with a single click or check out some of our in-depth bookie reviews to learn more.
Picklebet
Picklebet is easily one of the best new betting sites in Australia. They are a very innovative bookmaker with a focus on eSports. If you’re into betting on CS:GO, Dota 2 or LoL, Picklebet is the right choice for you. They are unmatched when it comes to eSports betting, and you can even watch live eSports tournaments on their site.
They also offer a solid selection of sports bets, with all the most popular leagues and tournaments being covered. The only downside is that Picklebet still doesn’t provide any horse racing markets, but note that we’ll be first to notify you if that changes in the future.
PlayUp took the Australian betting market by storm with its simple user interface and an excellent selection of horse racing bets. They also offer a very good range of sports, especially If we consider that they are among the newest betting sites in Australia.
Mobile bettors will be pleased to hear that PlayUp offers native apps for both iOS and Android. These apps are as simple as their desktop site, so even complete beginners can use them with ease. Another great thing about PlayUp is that thanks to the integration with DraftStars, you can play fantasy sports as well on their app or desktop site.
Unibet has been here for quite some time, but because of how the Australian betting market works, they are one of the newest bookies around. They also offer HD live streaming on the desktop site and all of their apps. Compared to bet365’s, it’s safe to say that this one should appeal to casual bettors way more, with its bright design and simple navigation.
With Unibet, you can enjoy a plethora of markets and odds on international sports, as well as their advanced stats centre. Unibet is also known for having an excellent selection of racing bets. They cover both Australian and international racing events.
If you’re looking for something different than traditional sports betting, note that Draftstars is the leading fantasy sports betting site in Australia. They offer an excellent selection of fantasy sports, including NRL, AFL, EPL, NBA, NFL and NHL. Draftstars also has a solid range of different fantasy tournaments and some of the biggest prize pools you’ll ever encounter.
If you like to play on the go, you can download the Draftstars app on your phone or tablet. It works great, and it’s available for both iOS and Android devices.
It can be hard to decide what falls under the category of a new betting site. That’s why we have listed the three most common categories of new bookmakers. Note that this doesn’t mean one category is better than the other. It just shows the development of that betting brand and helps us learn more about its trustworthiness.
For example, if a bookie has been operating for ten years in the UK and now they decide to join the Australian market, it’s safe to say that they are most probably a reliable operator.
These are the three most common categories of new betting sites.
Brand new betting sites
These brands are starting from scratch and are completely new to the Australian betting market. It’s not a European brand that already exists for many years in other countries. Instead, they bring something new and never seen before. For example, the likes of Elitebet or BetDeluxe fall under this category.
International bookmakers that moved to Australia
These betting sites have already been business in other countries, and then they have decided to bring their product to Australia. For example, Unibet has been active in Europe for around 20 years, and then they decided to come to Australia as well.
Rebranded betting sites
Rebranding can happen for different reasons, such as mergers or acquisitions. This means that you get a whole new design and usually a range of fresh features. For example, PlayUp was formed after TopBetta, MadBookie and ClassicBet merged.
How to Pick a New Bookmaker in Australia?
There are a few things you should keep in mind when betting with new bookmakers. We will list a few of the top things to consider. Note that new betting sites in Australia will probably require a bit more research than established brands just because there are much less data about them out there.
License
This is the absolute number 1. Every bookmaker you’re dealing with should be licensed by the Australian Government. Unlicensed betting sites aren’t safe, so we highly recommend you stay out of them. This is especially important for new betting sites since they still don’t have a proven track record.
Betting offer
Make sure that the betting offer is in line with your interests. Some new bookmakers may have a bit slimmer selection of sports or try to promote less popular options. However, if you like to bet on eSports, new betting sites are usually a much better option.
Payment methods
Always double-check banking methods since new bookmakers may not have that many options. PayPal, for example, usually isn’t available. But it would be nice if they have at least some of the other poplar options, like POLi or BPAY.
Customer support
Take a look at how you can contact the bookmaker if something goes wrong. If a new betting site still doesn’t have a live chat, it may be a problem. It’s very important that you can quickly contact customer support agents if you have any issues.
Mobile apps
Nowadays, most people bet on mobile, so new betting sites usually offer great apps from the beginning. Always check if they have native apps for both iOS and Android. Lacking native apps may be the first sign of a bad betting site.
Why Should You Join New Betting Sites in Australia?
For starters, it’s highly likely that a newcomer is just another branch of an already established betting company. Launching a new brand is an opportunity to straighten things up, and remove any flaws that were causing problems for the bookie and its trusted customers.
This is the stuff that gives new betting sites in Australia an edge. A new look brings new interface features, and occasionally, operators use this opportunity to test the grounds for new markets and push the margins to the very extremes.
Newcomers also like to compete in not yet fully developed areas, such as betting on eSports. They tend to push for mobile betting much harder since that’s the direction where the market is going. The standard set of mobile apps is in place with a better user interface, live streaming if there wasn’t any before, and again, an entire array of betting specials that all punters are looking for.
Pros
Simpler user-interface
Competitive odds
Great betting apps
Focus on new sports, like eSports
Innovative products and features
More competition leads to a better offer overall
Cons
The threat of going insolvent under heavy competition
Not as many advanced features, such as live streaming
New Betting Site Apps
One bonus of joining a new Aussie bookie is that the very best also come with new betting apps as well. All of the desktop betting features are integrated with smartphones and tablets at new bookmakers in Australia.
Live streaming, updated odds in real-time, total control of the betting account, and hundreds of markets to bet on, are just some of the things available with new Australian bookmakers apps. One of the more recent bookie apps to consider is the PlayUp betting app, which has many of these features.
If your primary concern when picking a bookie is the quality of the mobile experience, we have that covered. We cover all the best mobile betting apps in much greater detail on our dedicated page.
New Australian bookmakers tend to be more generous than other bookmakers because they are more motivated to attract new customers. That’s why you can find a plethora of great bonus offers at the sites we mentioned above. They offer everything from dedicated promotions for popular sports to a range of racing specials.
Note that Australian laws forbid advertising any betting promotions, which is why we can’t show you any actual bonuses. But once you register a betting account, you’ll be able to claim any of the available betting offers.
Some of the most common betting promotions types at new betting sites are:
Free bets – New betting sites like to award their customers with free bets, which is just some extra money you get to bet with. Note that the free bet amount is subtracted from the total win amount.
Odds boosts – New bookies tend to offer greater odds than usual for selected matches to treat their patrons.
Matched deposit bonuses – Once you place a deposit, a new bookmaker may match a certain part of that deposit in the form of a free bet to show their gratitude for joining.
Racing specials – New betting sites offer a range of racing betting specials, from best odds guaranteed to rebate bonuses.
Wagering with New Australian Bookmakers
All of the newest bookies tend to have the most popular sports well covered off with a wide range of markets and competitive odds to explore. New bookies in Australia are no different.
You can bet on all major sporting events and tournaments, both on the day and during the build-up. Let’s take a look at sports and racing betting at new Australian bookmakers.
Horse and Greyhound Racing
It’s no secret that Australian punters are inclined to racing of any kind, especially horse racing. New Australian bookmakers like to meet Aussie punters halfway by putting the racing odds at the very top. The “sport of kings” is the absolute dominant pick, followed by harness and greyhound racing.
The markets are well covered with new bookies, and the odds are not to be underestimated. When it comes to an overall racing offer, PlayUp leads the way among new bookmakers in Australia.
Racing live streaming has also become very popular, with the Australian racecourses being the priority. However, not all of the new bookmakers in Australia offer live broadcasts, but that number is constantly increasing. If you want to enjoy the best live racing experience, we suggest you check out Unibet.
All Sports are Well Covered
Rugby, AFL, cricket, basketball and other sports are the foundation. Australian punters are keen on domestic rugby and Aussie Rules, which is why top Australian bookies, including well-established and new betting sites invest more time and resources in this particular area.
Nevertheless, this does not mean that other sports should be left out. New Australian bookmakers usually also cover sports like snooker, volleyball, handball and so on. However, if you’re into betting on niche sports, note that big international bookies tend to be much better equipped than newer operators.
The best new betting site in Australia for sports wagering is Unibet. They have an unmatched selection of both domestic and international sports. Unibet also has a market-leading range of betting markets, as well as an excellent live streaming platform. They also cover global events much quicker than others, providing early World Cup odds or a host of T20 World Cup futures markets.
There was initially resistance from traditional bookmakers to test the waters with eSports betting. That’s when the new betting sites in Australia stepped up.
Nowadays, both new bookmakers in Australia and well-established ones have eSports covered. They are all offering odds for the most popular games.
It is the perfect example of how new Aussie bookies can meet new demand from punters as they fight for a niche in the market.
We like the look of Picklebet as a good new bookie offering eSports, while also branching out into traditional sports betting as well. Their sports betting options also cover table tennis betting, which is a huge positive, and it is this mix of sports alongside their eSports coverage that helps them stand out.
Betting on eSports continues to rise but there isn’t much between new betting sites and the more established brands when it comes to available markets any longer.
eSports at New Betting Sites
Bookie
CS:GO
LOL
DOTA 2
Overwatch
Integrated Twitch Stream
Unibet
✅
✅
✅
✅
✅
Picklebet
✅
✅
✅
❌
✅
PlayUp
✅
✅
✅
❌
❌
New CS:GO Betting Sites
Finding a CS:GO new betting site in Australia is very straightforward. Recently established bookies, like PlayUp and Picklebet, usually have excellent coverage of top CS:GO events from around the world.
If new CS:GO betting sites cannot meet your criteria, please consider checking out some of the well-established Australian betting sites, such as bet365 Australia and Unibet. We talk more about this popular eSport in our dedicated CS:GO wagering guide.
We all agree that selecting a proper banking method is one of the most important things to do before placing a bet. That’s why we’re going to give you a run through a few of the most important payment options and check if they are available at new Australian betting sites.
The biggest knock on new betting sites in Australia is that most of them still don’t support PayPal deposits and withdrawals. However, you can still use POLi or credit/debit cards, which are also very user-friendly payment options.
Payment Methods at New Bookmakers
Unibet
PlayUp
Picklebet
Draftstars
Visa
✅
✅
✅
✅
Mastercard
✅
✅
✅
✅
PayPal
✅
❌
❌
❌
POLi
✅
✅
✅
✅
BPAY
❌
✅
❌
✅
Bank Transfer
✅
✅
✅
❌
New PayPal Betting Sites
PayPal is extremely popular amongst punters from all over the world, including Australia. However, its integration with new online betting sites doesn’t seem to be a priority. The only new bookmaker who offers PayPal deposits is Unibet.
However, if you decide to join Unibet and deposit via PayPal, you’ll enjoy some excellent perks, including super-fast withdrawals within just 12 hours. Not to mention no maximum withdrawal limits, which is especially important for highroller players.
In our opinion, the main reason behind this is PayPal’s approach to choosing which customers it’s prepared to serve. The current Aussie bookies that support PayPal are all EU-based holding Australian betting licenses. Does this mean that we’re not going to see new operators that support this e-wallet any time soon? Time will tell.
POLi is the go-to deposit method for avid punters from Australia. Like we mentioned earlier, a new Australian betting site is almost guaranteed to have POLi listed as a deposit option. It makes things simpler since POLi is available in Australia, after all.
The most recent Australian bookmakers, PlayUp and Picklebet, accept POLi, which is a huge plus for them. Betting at POLi bookmakers is very convenient since this method provides quick and easy deposits, and has very low fees.
When it comes to withdrawals, you will have to settle for a bank transfer, which is not all that bad, since it’s not an international transfer. Seeing POLi’s logo at the bottom of the page guarantees access to Australian punters.
Many betting community members get the idea that their options are shrinking when it comes to bookmakers. While there are not that many new bookies in Australia, we can only say that there still are lots of options available.
Granted, the frequency of new online bookmakers showing up on the online betting scene has gone down dramatically, but this has not impacted the overall size of the Australian betting industry.
Despite the recent gambling regulations on specific aspects of advertising, betting is still strong. These changes have only made the betting market a much safer environment where thrill-seekers can feel safe.
There are many governments and non-government bodies, such as Responsible Wagering, that are dedicated to making sports and racing betting safe, transparent and fair.
Summary
When it comes to picking the best new betting site in Australia, there are plenty of solid choices. All come with different features and advantages that might help them stand out for you.
After reviewing the top choices on offer, it is clear there will be something that appeals. Excellent apps, good customer support, competitive odds and even live streaming are just some of the things new bookies do well.
There are a few very good new betting sites available for Aussie punters. Take a look at the full list of top new bookmakers.
Best new betting sites
New Betting Sites Australia FAQs
What are the best new betting sites in Australia?
PlayUp and Picklebet are two of the best new betting sites in Australia. They are among the most competitive bookies we’ve seen recently. However, if you wanna learn more about the other great new bookmakers, check out the recommended bookie list at the beginning of our article.
What is the best new betting site app?
All of the betting sites in Australia are offering some kind of mobile betting app, but when it comes to the latest bookmakers, PlayUp has the best app of them all. It’s available for both Android and iOS and has many cool features, such as fantasy betting. Check out the part about the best new mobile bookies for more info on this subject.
Are there any new bookmakers in Australia that accept PayPal?
When it comes to deposit and withdrawal methods, new bookmakers in Australia are more likely to have POLi available than PayPal. On the other hand, most of the bigger international betting sites have PayPal on offer. We have explained where you can play using these popular payment methods in a chapter about the banking options at new Aussie bookmakers.
Are new Australian betting sites reliable?
The authorities tightly regulate the Australian betting market. All online bookmakers that are available to Aussie punters undergo a strict vetting process and are closely monitored to ensure bettors are treated fairly. Whether it’s a new bookie or a well-established one, your interest is safeguarded.
Can I expect new online bookmakers going online soon?
It’s debatable. For sure, we’re not going to see a sudden increase in the number of new betting sites in Australia. However, the market is open, and existing operators have been known to launch new brands. Then again, the current online betting environment shows that Aussies have no intention of letting go their bookies.
