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Booming business is the phrase needed to accurately describe Sportsbet.com.au. An excellent betting service (especially for modest stakes punters), it has an intuitive interface that helps betters work out the best wagers to make. Former champion jockey Mick Dittman teamed up recently with the brand to impart his wisdom into the recent Sydney Autumn Carnival and the Championships, going to prove just how much name recognition counts for. There is no doubt about it: Sportsbet has come a long way from its humble roots and it just looks like it’s going to keep getting better.
History of the Bookmaker
The elite and dedicated company has been in operation for over fifteen years. Started in Darwin, it is a native bookmaker meaning it knows what the punters want because they’ve developed with them over the years, step by step. However, not everything went according to plan for them and in 2005 the company tottered on the brink of bankruptcy. A last minute save by Matthew Tripp came in handy, but he purchased it for a mere $250,000.
But fate smiles on the lucky, and lucky both Sportsbet and Matthew Trip were, as the business enjoyed a complete role reversal, soaring into better financial stability and employing in an excess of two hundred and fifty staff.
Later, in 2009, Irish bookmaker “Paddy Power” acquired 51% of the company, and just a year later they went on to acquire the remainder of the firm, though the process took until 2011 to complete. Now, Sportsbet is a much smoother, sleeker company that is often on the TV with its exciting and fresh promotions. The company looks set on a trajectory to continue on the same upwards trend and members can be assured that this is a betting firm that works hard to get what it wants.
An exclusive $150 bonus is available through Aussiebet.com, $50 more than the regular bonus. Sportsbet wil match your first bet with up to $150. The offer is not available to residents in VIC, NSW, WA and SA.
The “promotion beauty” doesn’t really start with the new customer offer. Sportsbet is one of the best when it comes to rewarding the loyal customer. From the AFL special and multi special to NRL multi special and the “Monday Dogs Bonus”, Sportsbet has always something for you if you stay with them!
It’s a definite no brainer that with the Sportsbet promotions you’re onto a winner! They are well aware that punters have a real zeal for Australian, New Zealand and Asian races and they make sure to cater to these needs. Country best, city best, Top Fluc, Fixed Odds, Quinellas, Trifectas and SP are available for both thoroughbred racing and harness – and the greyhounds, too – and are paid at Home. Racing has never been so exciting! Things such as Top Tote Plus are on offer, too, meaning you get all the bonuses you have come to expect from such a great site.
Most events in Australia and New Zealand are covered and selected also in Asia and in America. For each race Sportsbet provides a form guide. On selected tracks there are also Running Doubles or Daily Doubles offered.
Sports Betting Products
The betting product is moving around 4,7% margin, which is pretty much a top level for a market leader like Sportsbet. There is no Australian related event that you won’t be able to find. AFL, NRL, Golf, MLB and other US leagues and sports, Sportsbet is running them! You can see a real benefit being part of the PaddyPower group with their very soccer focused business in Europe. One of the best soccer offers in Australia for sure and in most cases very competitive odds.
The offers here number in the dozens, and with dozens of special promotions to its customers, they ensure that no matter which game or race you want to put your wager on, you’re going to have the greatest advantages possible. From their dog’s night special with a bonus of 20% up for grabs on your first win (up to $50!) at Sandown to a multi special promotion which says if you place a 5+ leg Multi on the NRL and 1 leg fails, you get your money back as cash up to $100! (Head-to-head only).
Not only that, but there are special deals on rugby league (you get your cash back up to $100, if your first try scorer selection scores a try at any time. And let’s not forget the free football tipping – which has $10,000 up for grabs every NRL and AFL round (eligible to members only).
There are copious offers on the plate through this service and no matter what the race or event you’re keen on, there is something here for you. Sportsbet have made wagering even more profitable than ever before!
There’s something about the simple yet cohesive design that speaks of professionalism in every aspect of the word. The beginner-friendly set up has a three-column layout, making it simple for punters to see where they need to go. One particularly good area is the betting slip. You can view items as they are added to the slip but you can also hide them from view when you don’t want to see them. Also, as you input the bet amounts, the total stake and the returns estimated are displayed automatically. There’s nothing about this site that’s hard to use – in fact, everything is so well set out it follows a natural logical pattern; so even if you’re new to betting online, you’ll not struggle to find your way around.
The betting interface is quite easy and the odds display rather intuitive. There is a link attached to each event displaying the full range of betting options for it.
Similar to my writing about the soccer offer, same goes for the mobile offer. PaddyPower is well known for having one of the most modern apps and mobile websites in the European betting business (a review HERE) and this philosophy is easy to see at Sportsbet too! A fantastic app for Android and Apple devices but also a great mobile website so I doubt the need to an installation here.
It must be said that there are some interesting twists to this bookmaker. Their “Punter of the Week” is a community-building idea that helps join punters together and get them more involved. If you bet small but win big, then you’ll be crowned punter of the week!
In addition, they offer money back specials on all sports, they offer live streaming on thousands of events, and they have one feature called Early Payouts which really brings them to another level when it comes to looking after their punters. Early payouts mean you don’t have to wait for your money if your bet looks like a sure thing. If your horse/team/selection looks like it has an insurmountable lead, then Sportsbet will pay out early – even if they go on to lose!! You get paid either way!
There is a very personalised feeling to their help section on this website. They ensure that questions are phrased in a manner anyone can understand, and it takes a logical route through the various options available. It covers betting basics, account management, money management and even has technical assistance available, too. With a search function for quicker navigation, everything is accessible in seconds. It also helps people to understand their online security, showing that they truly want the best for their punters. With email, twitter, phone (Mon-Sat 8am-11pm and Sun 9am-9pm AEST) and live chat available for customer support and service, you’ll never be without an answer and the quality of the answers were always fine in out testruns.
There is a comprehensive section on payments on the site and it’s got plenty of information to go through. Depositing is a cinch – bank transfer, credit card, PayPal to name but a few. You can also pay via the Sportsbet App on your tablet and mobile. The same can be said of the withdrawal process – everything from PayPal to POLi and bank transfer to credit card is available, and again you can do it on your tablet or mobile at your convenience. Everything else would have been surprising from a company of this size.
This established, well-known sports brand is one everyone knows you can trust. With free to enter competitions and very low turnover requirements, they help their punters to get involved as much as possible. There is also strong support for multi betting, and they are quick to add markets for upcoming fixtures. Everything about this bookmaker is smooth and professional and they even offer a Sportsbet Cash card, which enables you to access your winnings using an EFTPOS card. They really have thought of almost everything. If you’re looking for a service that is organised, generous, informational and comprehensive, that is what you’ll find by betting through Sportsbet.com.au.