We aim to provide you with all the relevant information you need to help choose the bookie that is best for you. This time we put Ladbrokes under the spotlight in our in-depth and impartial review of their online betting suite. To be precise, this is a Ladbrokes Australia review, meaning we’re going to focus solely on the product that’s available to the Australian punter base.
Since entering the Australian market in late 2013, Ladbrokes have established themselves as big players down under, and further growth looks likely. It is a well-established and respected brand in Europe too, so if you are considering opening an account, you should definitely read our Ladbrokes review below.
Ladbrokes Australia: Pros and Cons
Ladbrokes Australia Information and Facts
Ladbrokes are known all around the world as a giant of the gambling industry. Established back in 1886, the name Ladbrokes was adopted when their headquarters were relocated to London in 1902. Ladbrokes made its mark in the 1960s when opening a string of betting shops in the UK, and now they are one of the most recognisable bookies in Europe.
Ladbrokes Australia was launched with a Norfolk Islands license back in 2013 when Ladbrokes Coral Group bought Bookmaker.com.au. In 2014 they added BetStars to their portfolio, so Ladbrokes is now one of the most prominent players in the rapidly growing Australian online gambling industry. Since late 2016 they have been licensed in the Northern Territory, and the current Ladbrokes AU CEO is Jason Scott.
Ladbrokes AUS Perfect Round
When it comes to creating innovative new ways to bet Ladbrokes Australia is at the cutting edge. One of their latest inventions is the ‘Perfect Round‘, a brand new form of pool betting on sports. To win big, you need to pick ALL the winning teams from a set amount of matches in a pool. If a certain match is too close to call, you can select BOTH teams, and your bet becomes a combi.
How To Play Perfect Round
- Open a Ladbrokes Australia account by clicking here.
- The ‘Perfect Round' page is easily found on the main menu bar at the top of the Ladbrokes Australia home page.
- Simply select who you think will win each match.
- Enter your stake and place your bet.
- To win, you must pick the winner of EVERY match.
- If you do win, you will receive a percentage of the total pool based on your initial stake.
How Good Are Ladbrokes Odds?
For many punters, having the best odds available is a crucial factor when it comes to signing up with a betting company. Ladbrokes Australia are brilliant when it comes to literally anything else, but the odds on offer are not quite up to the same mark. They are not the worst odds out there, but they are not the best either.
As an example, for the recent Premier League tie between Burnley and Man City we looked at the odds available from Ladbrokes Australia and another industry rival. The over round for Ladbrokes Australia was 104.3%, whereas their competitor’s over round was 102.9%. That is a difference of 1.4%, and it illustrates how Ladbrokes Australia’s odds can sometimes be less than generous.
It is a similar story with horse racing, and part of the problem is that Ladbrokes Australia use the same odds as both BetStars and Bookmaker.com.au. They are all owned by the same parent company so that obviously has a knock on effect on competitiveness. Although odds may not be Ladbrokes Australia’s strongest point, they make up for this in other areas.
Although it’s a betting tool available on Ladbrokes mobile, we think that’s it’s better if we “discuss” it as a regular betting tool. With the Multimaker by Ladbrokes, you can easily, and quickly create a multi in your bet slip. It can have up to 13 different selections. They have promised to add more sports, more markets, and so far they’ve held up to their word. Then again, as they say, if you have any suggestions, or maybe a request, it’s best to contact Ladbrokes customer support. In the past, they’ve proved to be helpful with this sort of stuff.
Ladbrokes Multiverse – Same Game Multi
We're not saying it's taken straight out of the Spiderman Multiverse, but it sounds like it. Ladbrokes offer its new customers but its existing ones as well, an opportunity to bet on the same game, but on multiple markets. The Same Game Multi is, in our opinion, one of the best betting features at the moment. However, this feature is excellent for casual punters only. We think so because casual punters are the ones that focus on one game, and they want to squeeze the last drop of juice possible. We're not saying this is bad, instead who will find this feature useful, and exciting to a certain degree.
Ladbrokes App for Android and iOS
Ladbrokes Australia is proud of its mobile apps and web app, and you can access them through the vast majority of devices. Whether you use an iPhone or iPad, an Android device or even a Blackberry or Windows Phone, you can bet on the move with Ladbrokes Australia.
For those who use iPhones or iPads, you can download the Ladbrokes Australia App straight from the App store. IOS version 8.0 or later is required. If you are an Android user, you can download the app direct from the Ladbrokes Australia Site. The app will work on most new Android devices, but if it doesn't, you can just use the Web App. That is what those on other platforms can use too.
You can bet on a vast amount of sports on the Ladbrokes Mobile App or Web App. These include horse racing, greyhounds, NRL, AFL, cricket, tennis, golf and a whole lot more. The app is easy to navigate, has a slick interface and odds refresh regularly. Overall, the Ladbrokes Mobile App comes highly recommended.
Ladbrokes Australia App – Unique Mobile Product for Aussies
This Ladbrokes review is focused on the Australian audience, but it's not entirely focused on the mobile product. This is why we've created another, niche review, but one of the Ladbrokes App. It has all the information you need to start betting on the go with this bookmaker. Some of the areas we cover in the Ladbrokes App review are how to download the Android App, how to install the iOS App, and our opinion of its qualities. As usual, it's an unbiased review, covering all the details, such as betting features, ease of use, customer support options and the reliability of the product at hand.Open a Ladbrokes Account
Ladbrokes Cash Out: When You Need the Downtime More than the Betting Action
The ‘Cash Out' option is another excellent tool that punters can avail of when they bet with Ladbrokes Australia. Cash Out is available on sports and racing head to head and multi bets, and it allows you to cash in your bet early.
What's more, with Ladbrokes Australia, you can also partially cash out your stake. So, if you are sweating on the 7th leg of a 7 selection multi, don't worry. With Ladbrokes, you can bank some profit before the race or match even starts!
Ladbrokes Australia Horse Racing Betting
For punters who concentrate mainly on horse racing, one of Australia's most popular sports, Ladbrokes Australia is well worth checking out. As we outlined above, their odds may not be the best around, but they more than make up for that with a tremendous amount of horse racing specials for existing customers. This includes protest pay-outs and best Tote or SP price guaranteed on all metropolitan meetings.
All the usual betting methods are offered by Ladbrokes Australia, including win, place, each way and racing multis. If forecasts, trifectas or quinellas are more your thing, Ladbrokes Australia can cater to your needs. They also offer ‘Top Fluctuation' betting, which will secure you the very best price available across the three main Australian Totes in the 30 minutes before the race begins. Ladbrokes offer in-play odds, but you must use the phone to bet in running.
Ladbrokes Australia cover all the best domestic action, including offering very early odds on the race that stops a nation, The Melbourne Cup. If you prefer to bet on horse racing on a different continent, you can access markets on British, Irish, American and other prominent international meetings too (including the Meydan Carnival).
Ladbrokes Daily Racing Tips
One of the several unique and rather useful features at Ladbrokes, for racing punters, is the racing tips, which are available daily. As Ladbrokes like to say, their pick may not always win, but they make sure to cover all worthy picks, regardless if they are priced $3 or $31. We're not big fans of this, but these racing tips can be a great starting point. It's not that we don't trust them, but it's just wrong to follow what others have to say blindly.
The racing tips are updated regularly to reflect the trending meetings. If you happen to one of the new customers at Ladbrokes, and you are into racing, make sure you check out the tips section!
Pick Your Own Odds
Don’t raise your expectations too high yet! It’s a great feature, but Pick Your Own Odds doesn't work quite as many new customers hope. If you have a favourite, that you think is simply going to smash it, this can be a great betting opportunity.
As you increase the odds, so will the margin. Let’s say Ladbrokes offer fixed odds of $6.00 on a particular runner. If you increase the odds to $10, Ladbrokes will require your runner to win by at least 1 length. Feel free to test the Pick Your Own Odds feature before you place a bet. You might want an opening that Ladbrokes have missed entirely!
This feature is available only on Australian racing!
Ladbrokes In Play Betting
Regulations do not allow bookmakers in Australia to offer in play betting online. However, Ladbrokes have found a smart way to get around those rules. Their very useful ‘Call Me' feature is the tool to use if you want to place an in-running bet on any sport. The betting markets seem well covered, and the user interface makes it so easy to find any market. Desktop device punters will know what we mean by this. Ladbrokes make it very clear which events qualify for their Cash Out feature. We recommend using it whenever possible and whenever it makes sense!
To find out how to avail of this service, read our step by step guide below.
How to Bet In-Play with Ladbrokes Australia
- Open a Ladbrokes Australia account by clicking on the button below
- Head to the live betting section of the site and make a selection.
- Click on the ‘Call me now' button
Or you can call 1800 523 276
- A member of the Ladbrokes Australia Live Betting team will phone you.
- Place your bet
Ladbrokes Live Streaming – Follow the Action in Real-Time
Live streaming is a big thing since casual punters do not necessarily have a sports TV package. If you are one of them, then you will enjoy the live streams provided by Ladbrokes. Sports seem to be pretty well covered, but we do not promise stream on every single sports match. The major sports leagues come with a big “question mark”. For example, at the time of writing, there were no live streams available for the English Premier League. However, there was a pretty decent live racing streaming offer!
Ladbrokes Payment Methods for Australian Customers
- Instant Deposit Methods: Credit Card, Ladbrokes Card, PayPal, POLi, CASH IN, Flexepin.
- Non-Instant Deposit Methods: BPAY, Bank Transfer.
When considering which is the best bookmaker for you, banking facilities should be thought through. Ladbrokes accept a wide range of methods for depositing and withdrawing. The instant payment methods include Credit Cards, Ladbrokes Card, PayPal, POLi, Cash In and Flexepin. On the other hand, non-instant deposit methods include bank transfers and BPAY.
When you are withdrawing money from your account, most of the above methods can be used except for credit cards. The only way to instantly withdraw money is via the very useful Ladbrokes Card. Withdrawals via bank transfer and PayPal can take 2/3 days. You must verify your account before making any withdrawals, and you can find out how to do that below.
Most other bookmakers accept only a part of these payment methods. For example, PayPal is available at international bookmakers, or ones that are owned by foreign companies, like bet365 and Unibet, for instance.
How To Verify a Ladbrokes Account
One of the best things about Ladbrokes Australia is the ease with which you can verify your account. Most Aussie bookmakers will ask for certain information so that they meet with KYC (Know your Customer) and AML (Anti-money laundering) processes and policies. These ultimately keep you sage when betting at the best online betting sites.
Check out our step by step guide to verifying your Ladbrokes account:
- Open your account with Ladbrokes Australia by clicking on the button below
- Ladbrokes Australia will first try to verify your account electronically
- You will be notified if that fails and if it does, then follow the steps below
- Click on the ‘My Account' menu at the top of the home page
- Upload the details of your passport/driving licence/Medicare
- Click on verify and if your details check out withdrawals will be activated
Ladbrokes Win Limits
Just like the vast majority of Aussie bookmakers, Ladbrokes Australia have limits in place on the maximum winnings they payout on certain types of bets. This is to protect themselves against budget busting multi-million pound pay-outs. Below you can check out the various different limits applied across the Ladbrokes Australia site.*
Ladbrokes Australia Horse Racing Win Limits
Ladbrokes Australia Other Payouts Limits
- Max pay-out of $10k on novelty markets (politics, entertainment, etc.)
*Other win/bet limits may apply please check Ladbrokes Australia Terms and Conditions.
Ladbrokes Australia Bet Limits
For bets placed after 9 AM (AET) on the day of an NSW, Victorian or Tasmanian thoroughbred race or after 2 PM (AET) for a night race meeting, Ladbrokes will accept a single fixed odds bet, or a number of single fixed odds bets up to the maximum amounts specified below for the following race types:
|Race Type||Win, Win/Place or Each Way||Place|
|Tasmanian||$1k (win only)||N/A|
Ladbrokes Live Chat for Aussies, Phone Support and Email
As is the case with any business, providing high-quality customer service should be a top priority. Unfortunately, Ladbrokes Australia's customer service is lacking in some areas when compared to their primary industry rivals.
They prefer customers to get in touch via email, and they promise to respond within 48 hours. For more pressing matters, you can contact them via telephone between 8 AM and 11 PM (QLD time). All contact details can be found below, or by clicking the ‘Contact Us' button on the Ladbrokes website.
Ladbrokes Contact Details in Australia
- Telephone: 1300 523 276 OR +61 7 3350 0782 9international)
- Post: 461-473 Lutwyche Road, Lutwyche, QLD, 4030
- Email: [email protected]
Most punters do not pay a visit to bookmaker blogs, yet all of them had. The Ladbrokes blog is primarily focused on horse racing, meaning the horse racing articles are featured. Moreover, they have a Vlog. Instead of “boring” texts, they showcase brief Video Betting Tips on upcoming meetings. Other sports that play an essential role in the Ladbrokes Blog section are cricket, AFL, tennis, UFC and soccer. Surprisingly, MLB ranks pretty high in this section.Open a Ladbrokes Account
Ladbrokes Australia: A Bookie You Can Trust
As we explained earlier in this review, Ladbrokes are a company that has been an industry leader for almost 50 years in Europe. During that time, they have cultivated an excellent reputation, and in their short time in Australia, they have done the same. You can rest assured that they will honour your bets, and your money is safe with them too.
When you open an account with a betting company, you have to part with a lot of sensitive personal information. This includes your name, address, phone number and bank details, so it is important to know that this info will be kept safe. Ladbrokes Australia takes a lot of precautions against fraud, and below we list some of their key safety measures.
- Transmissions sent to or from Ladbrokes Australia’s website/s are routinely monitored for quality control and systems administration.
- Restricting access to offices.
- Databases and firewalls to keep personal information secure from misuse, loss or unauthorised use.
- Secure servers using high-level encryption minimise the risk of unauthorised use of information.
Another area where Ladbrokes Australia excels is their approach to advocating responsible gambling. Betting should always be enjoyable and is something to be enjoyed in moderation. If you, or someone you love, is letting their gambling adversely affect their life then Ladbrokes Australia have lots of measures in place to help.
- Deposit limits
- Temporary or permanent self-exclusion
- Promoting responsible gambling
- Training staff to spot and help irresponsible gamblers,
- Providing links to gambling-related support services.
Ladbrokes Australia aims to ‘minimise the extent of gambling related harm to individuals and the broader community’. As their responsible gambling resources show, they are doing their best to live up to their aim.
Ladbrokes Australia: A Solid Choice
So, to sum up, Ladbrokes Australia is a bookie with a lot of positive attributes, as well as a few negative ones. Firstly, there are some areas in which Ladbrokes Australia are lacking. These include customer service, the generosity of odds on offer and their rather modest win limits on horse racing.
Some of the best things about Ladbrokes are how they reciprocate trust and loyalty, their right approach to responsible gambling and the full range of banking facilities they have available. Ladbrokes have forged a reputation as one of the world’s best bookies, and their Australian product is up there with the best of them. Here at Aussiebet, we think they are a rock-solid choice. In case you’ve found an inconsistency in our Ladbrokes review, feel free to drop us a comment, to right the wrong! That way, it will be more of a Ladbrokes AUSTRALIA review, rather than just a “brand” review.
Ladbrokes Australia FAQs
Ladbrokes Australia is wholly owned by GVC Australia Pty LTD. which is a subsidiary of the much bigger group GVC based in the United Kingdom. Ladbrokes Australia, although commonly associated with the Ladbrokes from the UK, is a totally different company, managed by a different team of people. The bottom line is that they both belong to the same company group.
Ladbrokes Australia is one of the few online bookmakers that accept PayPal deposits and can payout withdrawals via PayPal. Besides PayPal, there are other payment alternatives like POLi, FlexePIN and BPAY among others. Ladbrokes has become more “aussie” over the past few years, becoming equal and in some cases better than 100% Aussie bookmakers.
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