Ladbrokes Australia Review

Updated: 05/18/2023
Written by Dave Last time updated 05/18/2023
Bonus Live Streaming
Payment methods POLi, PayPal, BPAY, Flexepin, VISA, MasterCard
Licence Northern Territory - Australia
Games Rugby, cricket, soccer, Aussie rules, basketball, horse racing, baseball, hockey
Countries Australia
Last update Reviewed in
Best alternative
bet365 logo
bet365 Review
Best Live Streaming
Many Sports Covered

Geo restrictions apply. You must have a funded account or have placed a bet in the last 24 hours to access. Under Australian law, we are required to inform you that Live Streaming on bet365 is exempt from Parts 3 and 4 of the Broadcasting Services (Online Content Service Provider Rules) 2018. Gamble Responsibly. Call Gambler’s Help; National Gambling Helpline: 1800 858 858 or visit 18+

Ladbrokes is a well-known betting brand, not just in Australia but around the world. They've had their ups and downs in recent years, so local punters started to question the quality of their betting products for a reason. Ladbrokes odds are subpar for the most part, and their live streaming platform could use some redoing. Overall, they are not nearly as good as they used to be.

Ladbrokes are huge, not just in Australia, but around the world as well. They have had their ups and downs internally while trying to keep a straight face in front of the community and the general public.

Following the last regulation update which started NSW, and spread across the entire continent, they are not the same bookie any longer. Instead of going through this Ladbrokes review, we recommend checking out a better alternative, such as bet365 Australia.

  • Ladbrokes Card allows customers instant access to winnings
  • Good Selection of Payment Methods (e-wallets, credit cards, online banking)
  • For some events, Ladbrokes Australia do not have the best odds on offer
  • Live Streaming Offer can be improved
  • Apps could be better

Information and Facts

Ladbrokes is known all around the world as a giant of the gambling industry. Established back in 1886, the name Ladbrokes was adopted when their headquarters were relocated to London in 1902. Ladbrokes made its mark in the 1960s when opening a string of betting shops in the UK, and now they are one of the most recognisable bookies in Europe.

Ladbrokes Australia was launched with a Norfolk Islands license back in 2013 when Ladbrokes Coral Group bought In 2014 they added BetStars to their portfolio, so Ladbrokes is now one of the most prominent players among Aussie online betting sites. Since late 2016 they have been licensed in the Northern Territory, and the current Ladbrokes AU CEO is Jason Scott.

ladbrokes home page

How Good Are Ladbrokes Odds?

For many punters, having the best odds available is a crucial factor when it comes to signing up with a betting company. Ladbrokes Australia has a few solid features, but the odds on offer are not quite up to the same mark. They are not the worst odds out there, but they are far from being the best, either.

As an example, for the recent Premier League tie between Burnley and Man City, we looked at the odds available from Ladbrokes Australia and another industry rival. The over round for Ladbrokes Australia was 104.3%, whereas their competitor’s over round was 102.9%. That is a difference of 1.4%, and it illustrates how Ladbrokes Australia’s odds can sometimes be less than generous.

It is a similar story with horse racing, and part of the problem is that Ladbrokes Australia uses the same odds as both BetStars and They are all owned by the same parent company so that obviously has a knock-on effect on competitiveness.

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Ladbrokes App for Android and iOS

Ladbrokes Australia offers mobile apps and web app, and you can access them through the vast majority of devices. Whether you use an iPhone or iPad, an Android device or even a Blackberry or Windows Phone, you can bet on the move with Ladbrokes Australia.

For those who use iPhones or iPads, you can download the Ladbrokes Australia App straight from the App store. IOS version 8.0 or later is required. If you are an Android user, you can download the app directly from the Ladbrokes Australia Site. The app will work on most new Android devices, but if it doesn’t, you can just use the Web App. That is what those on other platforms can use too.

You can bet on a vast amount of sports on the Ladbrokes Mobile App or Web App. These include horse racing, greyhounds, NRL, AFL, cricket, tennis, golf and a whole lot more. It’s also easy to bet on politics and other novelty markets. However, the app sometimes isn’t easy to navigate, and some pages take a lot of time to load.

ladbrokes mobile app

Ladbrokes Australia Horse Racing Betting

For people who concentrate mainly on horse racing punting, one of Australia’s most popular sports, Ladbrokes Australia is well worth checking out. As we outlined above, their odds may not be the best around, but they make up for that with a tremendous amount of horse racing specials for existing customers.

All the usual betting methods are offered by Ladbrokes Australia, including win, place, each way and racing multis. If forecasts, trifectas or quinellas are more of your things, Ladbrokes Australia can cater to your needs.

They also offer ‘Top Fluctuation’ betting, which will secure you the very best price available across the three main Australian Totes in the 30 minutes before the race begins. Ladbrokes offer in-play odds, but you must use the phone to bet in the running.

Ladbrokes Australia covers all the best domestic action, including offering very early odds on the race that stops a nation, The Melbourne Cup. If you’d rather bet on horse racing on a different continent, you can access markets on British, Irish, American and other prominent international meetings too (including the Meydan Carnival).

ladbrokes racing odds

Ladbrokes Australia Blog

One of the several unique and rather useful features at Ladbrokes, for racing punters, is the racing tips, which are available daily. As Ladbrokes like to say, their pick may not always win, but they make sure to cover all worthy picks, regardless if they are priced $3 or $31. We’re not big fans of this, but these racing tips can be a great starting point. It’s not that we don’t trust them, but it’s just wrong to follow what others have to say blindly.

ladbrokes blog racing tips

Most of the information you will find in the Ladbrokes Blog is related to racing. If sports betting is your thing, you will still get something, but not as much as racing punters do. There are “How to” guides that shed light on some of the tools and betting features they offer. However, you have to be logged in to get full access.

Live Betting

Regulations do not allow bookmakers in Australia to offer in-play betting online. However, Ladbrokes have found a smart way to get around those rules. Their very useful ‘Call Me’ feature is the tool to use if you want to place an in-running bet on any sport.

There aren’t that many live betting markets available, which can be a problem for more experienced punters. Ladbrokes in-play offering isn’t that bad, but they still lag behind Unibet and bet365.

ladbrokes in play betting

To find out how to avail yourself of this service, read our step by step guide below.

How to Bet In-Play with Ladbrokes Australia?

  1. Open a Ladbrokes Australia account by clicking on the button below
  2. Head to the live betting section of the site and make a selection.
  3. Click on the ‘Call me now’ button or you can call 1800 523 276
  4. A member of the Ladbrokes Australia Live Betting team will phone you.
  5. Place your bet

Ladbrokes Live Streaming

Live streaming is a big thing since casual punters do not necessarily have a sports TV package. If you are one of them, then you will enjoy the live streams provided by Ladbrokes. However, the major sports leagues come with a big “question mark”. For example, at the time of writing, there were no live streams available for the English Premier League. 

You need a funded account, or you must have placed a bet in the past 24 hours to access Ladbrokes Live Streaming.

Payment Methods for Australian Customers

When considering which is the best bookmaker for you, banking facilities should be thought through. Ladbrokes accept a wide range of methods for depositing and withdrawing. The instant payment methods include Credit Cards, Ladbrokes Card, PayPal, POLi, Cash In and Flexepin. On the other hand, non-instant deposit methods include bank transfers and BPAY.

When you are withdrawing money from your account, most of the above methods can be used except for credit cards. The only way to instantly withdraw money is via the Ladbrokes Card. Withdrawals via bank transfer and PayPal can take 2/3 days. You must verify your account before making any withdrawals, and you can find out how to do that below.

ladbrokes card

Win Limits

Just like the vast majority of Aussie bookmakers, Ladbrokes Australia has limits in place on the maximum winnings they payout on certain types of bets. This is to protect themselves against budget-busting multi-million-pound pay-outs. Below you can check out the various limits applied across Ladbrokes Australia.*

Ladbrokes Australia Horse Racing Win Limits
City Races$100k$50k$50k$50k$75k$100k$300k
Province Races$50k$25k$25k$25k$50k$50k$100k
Country Races$50k$25k$25k$25k$50k$50k$50k
Hong Kong$25k$12.5k$12.5k$12.5k$25k$25k$50k
Great Britain$25k$12.5k$12.5k$12.5k$25k$25k$50k
City Harness$50k$25k$25k$25k$50k$50k$50k
Country Harness$25k$12.5k$12.5k$12.5k$25k$25k$50k
Metro Greyhounds$30k$15k$10k$10k$15k$15k$50k
Country Greyhounds$15k$12.5k$5k$5k$10k$10k$50k
Other Non-AUS$15k$12.5k$5k$5k$10k$10k$50k
All Other$10k$12.5k$3k$3k$5k$5k$50k

Ladbrokes Australia Other Payouts Limits

*Other win/bet limits may apply please check Ladbrokes Australia Terms and Conditions.

Ladbrokes Australia Bet Limits

For bets placed after 9 AM (AET) on the day of an NSW, Victorian or Tasmanian thoroughbred race or after 2 PM (AET) for a night race meeting, Ladbrokes will accept a single fixed odds bet, or a number of single fixed odds bets up to the maximum amounts specified below for the following race types:

Ladbrokes Australia Bet Limits
Race Type
Win, Win/Place or Each Way
Metropolitan NSW$2k
Non-Metropolitan NSW$1k
Metropolitan Victorian$2k
Non-Metropolitan Victorian$1k
Tasmanian$1k (win only)N/A

Ladbrokes Customer Support – No Live Chat

As is the case with any business, providing high-quality customer service should be a top priority. Unfortunately, Ladbrokes Australia’s customer service is lacking in some areas when compared to their primary industry rivals.

They prefer customers to get in touch via email, and they promise to respond within 48 hours. For more pressing matters, you can contact them via telephone between 8 AM and 11 PM (QLD time). All contact details can be found below, or by clicking the ‘Contact Us’ button on the Ladbrokes website.

Ladbrokes Contact Details in Australia

  • Telephone: 1300 523 276 OR +61 7 3350 0782 9international)
  • Post: 461-473 Lutwyche Road, Lutwyche, QLD, 4030
  • Email[email protected]

Ladbrokes Australia: A Bookie You Can Trust

As we explained earlier in this review, Ladbrokes is a company that has been an industry leader for almost 50 years in Europe. During that time, they have cultivated an excellent reputation, and in their short time in Australia, they have done the same. You can rest assured that they will honour your bets, and your money is safe with them too.

When you open an account with a betting company, you have to part with a lot of sensitive personal information. This includes your name, address, phone number and bank details, so it is important to know that this info will be kept safe. Ladbrokes Australia takes a lot of precautions against fraud, and below we list some of their key safety measures.

Ladbrokes Company Info
ladbrokes banner
GVC Holdings
25 151 956 768
Founded in
London, SW1, United Kingdom
Jim Mullen
$2.7 billion

Responsible Gambling

Another area where Ladbrokes Australia excels is their approach to advocating responsible gambling. Betting should always be enjoyable and is something to be enjoyed in moderation. If you, or someone you love, is letting their gambling adversely affect their life, then Ladbrokes Australia has lots of measures in place to help.

These include:

Ladbrokes Australia aims to ‘minimise the extent of gambling-related harm to individuals and the broader community’. As their responsible gambling resources show, they are doing their best to live up to their aim.


To sum up, Ladbrokes Australia is a bookie that comes bundled with a lot of compromises. These include their lacklustre customer service, the substandard odds prices, and their rather modest win limits on horse racing.

The good things about Ladbrokes are how they reciprocate trust and loyalty, their right approach to responsible gambling and the full range of banking facilities they have available. However, when it comes to odds and quality of betting products, they lag far behind other top bookies.

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Ladbrokes isn’t what it used to be. We believe that there are some much better options. Check out what are the best Ladbrokes alternatives.
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Ladbrokes Australia FAQs

Who owns Ladbrokes Australia?

Ladbrokes Australia is wholly owned by GVC Australia Pty LTD which is a subsidiary of the much bigger group GVC based in the United Kingdom. Ladbrokes Australia, although commonly associated with the Ladbrokes from the UK, is a totally different company, managed by a different team of people. The bottom line is that they both belong to the same company group.

Can I deposit with PayPal at Ladbrokes Australia?

Ladbrokes Australia is one of the few online bookmakers that accept PayPal deposits and can payout withdrawals via PayPal. Besides PayPal, there are other payment alternatives like POLi, FlexePIN and BPAY among others. Ladbrokes has become more “Aussie” over the past few years, becoming equal and in some cases better than 100% Aussie bookmakers.

Is Ladbrokes Australia safe?

Ladbrokes is a household name in Europe, with more than 50 years of experience. They have transferred the same excellence to Australia, so you can be completely sure that your money is safe when betting with Ladbrokes. All your sensitive information, such as phone number or bank details, are protected with several security features, hence you don’t have a reason to worry about them being stolen.

How good are Ladbrokes odds?

Ladbrokes is known for having odds below the industry average. That’s probably the biggest downside of betting with this operator. See the full review if you want to check out how Ladbrokes stakes against other Australian betting sites. We also list a few great alternatives with much better odds!

Best Live Streaming
Many Sports Covered
Chances are you’re about to lose
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