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Ladbrokes Australia Review

Deposit MethodsPOLi, PayPal, BPAY, Flexepin, VISA, MasterCard
Best FeatureLive Streaming
Other FeaturesFree-to-play Games
Strong Racing Futures
Excluded territories from bonus offerVIC, NSW, WA, SA
Live (in-play) BettingPhone, Online (PC), Online (Mobile App), Online
LicenceNorthern Territory - Australia
Best alternative
Best Feature
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Best Live Streaming
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Geo restrictions apply. You must have a funded account or have placed a bet in the last 24 hours to access. Under Australian law, we are required to inform you that Live Streaming on bet365 is exempt from Parts 3 and 4 of the Broadcasting Services (Online Content Service Provider Rules) 2018.

Overall Rating
Nikola Jekic

Ladbrokes is a well-known betting brand, not just in Australia but around the world. They had their ups and downs in recent years, so local punters started to question the quality of their betting products for a reason. Ladbrokes odds are subpar for the most part, and their live streaming platform would use some redoing. Overall, they are not nearly as good as before.

Last updated on
Sportsbetting Product
Mediocre odds
Support in Australia & NZ
Aimed at Aussies
Mobile Betting
Horse Racing offers
Deep coverage
Payment Methods
Solid selection

Ladbrokes are huge, not just in Australia, but around the world as well. They have had its ups and downs internally while trying to keep a straight face in front of the community and the general public. Following the last regulation update which started NSW, and spread across the entire continent, they are not the same bookie any longer. Instead of going through this Ladbrokes review, we recommend checking out a better alternative, which over time will certainly become a priority.

Before you start reading this Ladbrokes Australia review, let us point out that after testing we have concluded bet365 may actually be a much better choice. They are an international bookmaker which knows habits and wishes of Aussie punters much better than the Ladbrokes, so you may find bet365 betting offer much better suited. If you decide to give them a chance, we are sure you’ll be surprised by how good their betting products are. At bet365 you can bet on all of the top Australian sports, as well as a full range of international sports leagues and events. Because all of this we recommend you to take a look at our bet365 review and learn more about this outstanding Australian bookmaker.

The Pros of Ladbrokes
  • Ladbrokes Card allows customers instant access to winnings
  • Good Selection of Payment Methods (e-wallets, credit cards, online banking)
The Cons of Ladbrokes
  • For some events, Ladbrokes Australia do not have the best odds on offer
  • Live Streaming Offer can be improved
  • Apps could be better

Ladbrokes Australia Information and Facts

Ladbrokes is known all around the world as a giant of the gambling industry. Established back in 1886, the name Ladbrokes was adopted when their headquarters were relocated to London in 1902. Ladbrokes made its mark in the 1960s when opening a string of betting shops in the UK, and now they are one of the most recognisable bookies in Europe.

Ladbrokes Australia was launched with a Norfolk Islands license back in 2013 when Ladbrokes Coral Group bought In 2014 they added BetStars to their portfolio, so Ladbrokes is now one of the most prominent players in the rapidly growing Australian online gambling industry. Since late 2016 they have been licensed in the Northern Territory, and the current Ladbrokes AU CEO is Jason Scott.

ladbrokes home page

How Good Are Ladbrokes Odds?

For many punters, having the best odds available is a crucial factor when it comes to signing up with a betting company. Ladbrokes Australia is brilliant when it comes to literally anything else, but the odds on offer are not quite up to the same mark. They are not the worst odds out there, but they are not the best, either.

As an example, for the recent Premier League tie between Burnley and Man City, we looked at the odds available from Ladbrokes Australia and another industry rival. The over round for Ladbrokes Australia was 104.3%, whereas their competitor’s over round was 102.9%. That is a difference of 1.4%, and it illustrates how Ladbrokes Australia’s odds can sometimes be less than generous.

It is a similar story with horse racing, and part of the problem is that Ladbrokes Australia uses the same odds as both BetStars and They are all owned by the same parent company so that obviously has a knock-on effect on competitiveness. Although odds may not be Ladbrokes Australia’s strongest point, they make up for this in other areas.

Ladbrokes App for Android and iOS

Ladbrokes Australia is proud of its mobile apps and web app, and you can access them through the vast majority of devices. Whether you use an iPhone or iPad, an Android device or even a Blackberry or Windows Phone, you can bet on the move with Ladbrokes Australia.

For those who use iPhones or iPads, you can download the Ladbrokes Australia App straight from the App store. IOS version 8.0 or later is required. If you are an Android user, you can download the app direct from the Ladbrokes Australia Site. The app will work on most new Android devices, but if it doesn’t, you can just use the Web App. That is what those on other platforms can use too.

You can bet on a vast amount of sports on the Ladbrokes Mobile App or Web App. These include horse racing, greyhounds, NRL, AFL, cricket, tennis, golf and a whole lot more. The app is easy to navigate, has a slick interface and odds refresh regularly. Overall, the Ladbrokes Mobile App comes highly recommended.

ladbrokes mobile app

Ladbrokes Australia App – Unique Mobile Product for Aussies

This Ladbrokes review is focused on the Australian audience, but it’s not entirely focused on the mobile product. This is why we’ve created another, niche review, but one of the Ladbrokes App. It has all the information you need to start betting on the go with this bookmaker. Some of the areas we cover in the Ladbrokes App review are how to download the Android App, how to install the iOS App, and our opinion of its qualities. As usual, it’s an unbiased review, covering all the details, such as betting features, ease of use, customer support options and the reliability of the product at hand.

Ladbrokes Australia Horse Racing Betting

For punters who concentrate mainly on horse racing, one of Australia’s most popular sports, Ladbrokes Australia is well worth checking out. As we outlined above, their odds may not be the best around, but they more than makeup for that with a tremendous amount of horse racing specials for existing customers. This includes protest pay-outs and best Tote or SP price guaranteed on all metropolitan meetings.

All the usual betting methods are offered by Ladbrokes Australia, including win, place, each way and racing multis. If forecasts, trifectas or quinellas are more of your things, Ladbrokes Australia can cater to your needs. They also offer ‘Top Fluctuation’ betting, which will secure you the very best price available across the three main Australian Totes in the 30 minutes before the race begins. Ladbrokes offer in-play odds, but you must use the phone to bet in the running.

Ladbrokes Australia covers all the best domestic action, including offering very early odds on the race that stops a nation, The Melbourne Cup. If you prefer to bet on horse racing on a different continent, you can access markets on British, Irish, American and other prominent international meetings too (including the Meydan Carnival).

ladbrokes racing odds

Ladbrokes Australia Blog

One of the several unique and rather useful features at Ladbrokes, for racing punters, is the racing tips, which are available daily. As Ladbrokes like to say, their pick may not always win, but they make sure to cover all worthy picks, regardless if they are priced $3 or $31. We’re not big fans of this, but these racing tips can be a great starting point. It’s not that we don’t trust them, but it’s just wrong to follow what others have to say blindly.

ladbrokes blog racing tips

The racing tips are updated regularly to reflect the trending meetings. If you happen to one of the new customers at Ladbrokes, and you are into racing, make sure you check out the tips section!

Most of the information you will find in the Ladbrokes Blog is related to racing. If sports betting is your thing, you will still get something, but not to a point as racing punters do. There are “How to” guides that shed light on some of the tools and betting features they offer. However, you have to be logged in to get full access.

Ladbrokes Live Betting

Regulations do not allow bookmakers in Australia to offer in-play betting online. However, Ladbrokes have found a smart way to get around those rules. Their very useful ‘Call Me’ feature is the tool to use if you want to place an in-running bet on any sport. The betting markets seem well covered, and the user interface makes it so easy to find any market. Desktop device punters will know what we mean by this. We recommend using it whenever possible and whenever it makes sense!

ladbrokes in play betting

To find out how to avail of this service, read our step by step guide below.

How to Bet In-Play with Ladbrokes Australia?

  1. Open a Ladbrokes Australia account by clicking on the button below
  2. Head to the live betting section of the site and make a selection.
  3. Click on the ‘Call me now’ button or you can call 1800 523 276
  4. A member of the Ladbrokes Australia Live Betting team will phone you.
  5. Place your bet

Ladbrokes Live Streaming – Follow the Action in Real-Time

Live streaming is a big thing since casual punters do not necessarily have a sports TV package. If you are one of them, then you will enjoy the live streams provided by Ladbrokes. Sports seem to be pretty well covered, but we do not promise stream on every single sports match. The major sports leagues come with a big “question mark”. For example, at the time of writing, there were no live streams available for the English Premier League. However, there was a pretty decent live racing streaming offer!

You need a funded account, or you must have placed a bet in the past 24 hours to have access to Ladbrokes Live Streaming.

Ladbrokes Payment Methods for Australian Customers

  • Instant Deposit Methods: Credit Card, Ladbrokes Card, PayPal, POLi, CASH IN, Flexepin.
  • Non-Instant Deposit Methods: BPAY, Bank Transfer.

When considering which is the best bookmaker for you, banking facilities should be thought through. Ladbrokes accept a wide range of methods for depositing and withdrawing. The instant payment methods include Credit Cards, Ladbrokes Card, PayPal, POLi, Cash In and Flexepin. On the other hand, non-instant deposit methods include bank transfers and BPAY.

When you are withdrawing money from your account, most of the above methods can be used except for credit cards. The only way to instantly withdraw money is via the very useful Ladbrokes Card. Withdrawals via bank transfer and PayPal can take 2/3 days. You must verify your account before making any withdrawals, and you can find out how to do that below.

Most other bookmakers accept only a part of these payment methods. For example, PayPal is available at international bookmakers, or ones that are owned by foreign companies, like bet365 and Unibet, for instance.

ladbrokes card

How To Verify a Ladbrokes Account

One of the best things about Ladbrokes Australia is the ease with which you can verify your account. Most Aussie bookmakers will ask for certain information so that they meet with KYC (Know your Customer) and AML (Anti-money laundering) processes and policies. These ultimately keep you sage when betting at the best online betting sites.

How to verifying your Ladbrokes account?

  1. Open your account with Ladbrokes Australia
  2. Ladbrokes Australia will first try to verify your account electronically
  3. You will be notified if that fails and if it does, then follow the steps below
  4. Click on the ‘My Account’ menu at the top of the home page
  5. Upload the details of your passport/driving licence/Medicare
  6. Click on verify and if your details check out withdrawals will be activated

Ladbrokes Win Limits

Just like the vast majority of Aussie bookmakers, Ladbrokes Australia has limits in place on the maximum winnings they payout on certain types of bets. This is to protect themselves against budget-busting multi-million-pound pay-outs. Below you can check out the various different limits applied across the Ladbrokes Australia site.*

Ladbrokes Australia Horse Racing Win Limits
City Races$100k$50k$50k$50k$75k$100k$300k
Province Races$50k$25k$25k$25k$50k$50k$100k
Country Races$50k$25k$25k$25k$50k$50k$50k
Hong Kong$25k$12.5k$12.5k$12.5k$25k$25k$50k
Great Britain$25k$12.5k$12.5k$12.5k$25k$25k$50k
City Harness$50k$25k$25k$25k$50k$50k$50k
Country Harness$25k$12.5k$12.5k$12.5k$25k$25k$50k
Metro Greyhounds$30k$15k$10k$10k$15k$15k$50k
Country Greyhounds$15k$12.5k$5k$5k$10k$10k$50k
Other Non-AUS$15k$12.5k$5k$5k$10k$10k$50k
All Other$10k$12.5k$3k$3k$5k$5k$50k

Ladbrokes Australia Other Payouts Limits

  • Max pay-out of $10k on novelty markets (politics, entertainment, etc.)

*Other win/bet limits may apply please check Ladbrokes Australia Terms and Conditions.

Ladbrokes Australia Bet Limits

For bets placed after 9 AM (AET) on the day of an NSW, Victorian or Tasmanian thoroughbred race or after 2 PM (AET) for a night race meeting, Ladbrokes will accept a single fixed odds bet, or a number of single fixed odds bets up to the maximum amounts specified below for the following race types:

Ladbrokes Australia Bet Limits
Race Type
Win, Win/Place or Each Way
Metropolitan NSW$2k
Non-Metropolitan NSW$1k
Metropolitan Victorian$2k
Non-Metropolitan Victorian$1k
Tasmanian$1k (win only)N/A

Ladbrokes Live Chat for Aussies, Phone Support and Email

As is the case with any business, providing high-quality customer service should be a top priority. Unfortunately, Ladbrokes Australia’s customer service is lacking in some areas when compared to their primary industry rivals.

They prefer customers to get in touch via email, and they promise to respond within 48 hours. For more pressing matters, you can contact them via telephone between 8 AM and 11 PM (QLD time). All contact details can be found below, or by clicking the ‘Contact Us’ button on the Ladbrokes website.

Ladbrokes Contact Details in Australia

  • Telephone: 1300 523 276 OR +61 7 3350 0782 9international)
  • Post: 461-473 Lutwyche Road, Lutwyche, QLD, 4030
  • Email[email protected]

Ladbrokes Australia: A Bookie You Can Trust

As we explained earlier in this review, Ladbrokes is a company that has been an industry leader for almost 50 years in Europe. During that time, they have cultivated an excellent reputation, and in their short time in Australia, they have done the same. You can rest assured that they will honour your bets, and your money is safe with them too.

When you open an account with a betting company, you have to part with a lot of sensitive personal information. This includes your name, address, phone number and bank details, so it is important to know that this info will be kept safe. Ladbrokes Australia takes a lot of precautions against fraud, and below we list some of their key safety measures.

  • Transmissions sent to or from Ladbrokes Australia’s website/s are routinely monitored for quality control and systems administration.
  • Restricting access to offices.
  • Databases and firewalls to keep personal information secure from misuse, loss or unauthorised use.
  • Secure servers using high-level encryption minimise the risk of unauthorised use of information.
Ladbrokes Company Info
OwnerGVC Holdings
Founded in1886
CEOJim Mullen
ABN25 151 956 768
HeadquartersLondon, SW1, United Kingdom
Revenue$2.7 billion

Responsible Gambling

Another area where Ladbrokes Australia excels is their approach to advocating responsible gambling. Betting should always be enjoyable and is something to be enjoyed in moderation. If you, or someone you love, is letting their gambling adversely affect their life, then Ladbrokes Australia has lots of measures in place to help.

These include:

  • Deposit limits
  • Temporary or permanent self-exclusion
  • Promoting responsible gambling
  • Training staff to spot and help irresponsible gamblers,
  • Providing links to gambling-related support services.

Ladbrokes Australia aims to ‘minimise the extent of gambling-related harm to individuals and the broader community’. As their responsible gambling resources show, they are doing their best to live up to their aim.

ladbrokes registration form

Ladbrokes Australia Conclusion

So, to sum up, Ladbrokes Australia is a bookie with a lot of compromises. These include customer service, the generosity of odds on offer and their rather modest win limits on horse racing.

The good things about Ladbrokes are how they reciprocate trust and loyalty, their right approach to responsible gambling and the full range of banking facilities they have available. However, when it comes to odds and quality of betting products, they are far behind other top bookies.

Ladbrokes isn't what it used to be. We believe that there are some much better options. Check out what are the best Ladbrokes alternatives. Top Ladbrokes Alternatives

Ladbrokes Australia FAQs

Ladbrokes Australia is wholly owned by GVC Australia Pty LTD which is a subsidiary of the much bigger group GVC based in the United Kingdom. Ladbrokes Australia, although commonly associated with the Ladbrokes from the UK, is a totally different company, managed by a different team of people. The bottom line is that they both belong to the same company group.

Ladbrokes Australia is one of the few online bookmakers that accept PayPal deposits and can payout withdrawals via PayPal. Besides PayPal, there are other payment alternatives like POLi, FlexePIN and BPAY among others. Ladbrokes has become more “aussie” over the past few years, becoming equal and in some cases better than 100% Aussie bookmakers.

Ladbrokes is a hous hold name in Europe, with more than 50 years of experience. They have transferred the same excellence to Australia, so you can be completely sure that your money is safe when betting with Ladbrokes. All your sensitive information, such as phone number or bank details, are protected with a firewall and high-level encryptions, hence you don’t have a reason to worry about them being stolen.

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