Ladbrokes are huge, not just in Australia, but around the world as well. They have had their ups and downs internally while trying to keep a straight face in front of the community and the general public.
Following the last regulation update which started NSW, and spread across the entire continent, they are not the same bookie any longer. Instead of going through this Ladbrokes review, we recommend checking out a better alternative, such as bet365 Australia.
- Ladbrokes Card allows customers instant access to winnings
- Good Selection of Payment Methods (e-wallets, credit cards, online banking)
- For some events, Ladbrokes Australia do not have the best odds on offer
- Live Streaming Offer can be improved
- Apps could be better
Information and Facts
Ladbrokes is known all around the world as a giant of the gambling industry. Established back in 1886, the name Ladbrokes was adopted when their headquarters were relocated to London in 1902. Ladbrokes made its mark in the 1960s when opening a string of betting shops in the UK, and now they are one of the most recognisable bookies in Europe.
Ladbrokes Australia was launched with a Norfolk Islands license back in 2013 when Ladbrokes Coral Group bought Bookmaker.com.au. In 2014 they added BetStars to their portfolio, so Ladbrokes is now one of the most prominent players among Aussie online betting sites. Since late 2016 they have been licensed in the Northern Territory, and the current Ladbrokes AU CEO is Jason Scott.
How Good Are Ladbrokes Odds?
For many punters, having the best odds available is a crucial factor when it comes to signing up with a betting company. Ladbrokes Australia has a few solid features, but the odds on offer are not quite up to the same mark. They are not the worst odds out there, but they are far from being the best, either.
As an example, for the recent Premier League tie between Burnley and Man City, we looked at the odds available from Ladbrokes Australia and another industry rival. The over round for Ladbrokes Australia was 104.3%, whereas their competitor’s over round was 102.9%. That is a difference of 1.4%, and it illustrates how Ladbrokes Australia’s odds can sometimes be less than generous.
It is a similar story with horse racing, and part of the problem is that Ladbrokes Australia uses the same odds as both BetStars and Bookmaker.com.au. They are all owned by the same parent company so that obviously has a knock-on effect on competitiveness.
Ladbrokes App for Android and iOS
Ladbrokes Australia offers mobile apps and web app, and you can access them through the vast majority of devices. Whether you use an iPhone or iPad, an Android device or even a Blackberry or Windows Phone, you can bet on the move with Ladbrokes Australia.
For those who use iPhones or iPads, you can download the Ladbrokes Australia App straight from the App store. IOS version 8.0 or later is required. If you are an Android user, you can download the app directly from the Ladbrokes Australia Site. The app will work on most new Android devices, but if it doesn’t, you can just use the Web App. That is what those on other platforms can use too.
You can bet on a vast amount of sports on the Ladbrokes Mobile App or Web App. These include horse racing, greyhounds, NRL, AFL, cricket, tennis, golf and a whole lot more. It’s also easy to bet on politics and other novelty markets. However, the app sometimes isn’t easy to navigate, and some pages take a lot of time to load.
Ladbrokes Australia Horse Racing Betting
For people who concentrate mainly on horse racing punting, one of Australia’s most popular sports, Ladbrokes Australia is well worth checking out. As we outlined above, their odds may not be the best around, but they make up for that with a tremendous amount of horse racing specials for existing customers.
All the usual betting methods are offered by Ladbrokes Australia, including win, place, each way and racing multis. If forecasts, trifectas or quinellas are more of your things, Ladbrokes Australia can cater to your needs.
They also offer ‘Top Fluctuation’ betting, which will secure you the very best price available across the three main Australian Totes in the 30 minutes before the race begins. Ladbrokes offer in-play odds, but you must use the phone to bet in the running.
Ladbrokes Australia covers all the best domestic action, including offering very early odds on the race that stops a nation, The Melbourne Cup. If you’d rather bet on horse racing on a different continent, you can access markets on British, Irish, American and other prominent international meetings too (including the Meydan Carnival).
Ladbrokes Australia Blog
One of the several unique and rather useful features at Ladbrokes, for racing punters, is the racing tips, which are available daily. As Ladbrokes like to say, their pick may not always win, but they make sure to cover all worthy picks, regardless if they are priced $3 or $31. We’re not big fans of this, but these racing tips can be a great starting point. It’s not that we don’t trust them, but it’s just wrong to follow what others have to say blindly.
Most of the information you will find in the Ladbrokes Blog is related to racing. If sports betting is your thing, you will still get something, but not as much as racing punters do. There are “How to” guides that shed light on some of the tools and betting features they offer. However, you have to be logged in to get full access.
Regulations do not allow bookmakers in Australia to offer in-play betting online. However, Ladbrokes have found a smart way to get around those rules. Their very useful ‘Call Me’ feature is the tool to use if you want to place an in-running bet on any sport.
There aren’t that many live betting markets available, which can be a problem for more experienced punters. Ladbrokes in-play offering isn’t that bad, but they still lag behind Unibet and bet365.
To find out how to avail yourself of this service, read our step by step guide below.
Ladbrokes Live Streaming
Live streaming is a big thing since casual punters do not necessarily have a sports TV package. If you are one of them, then you will enjoy the live streams provided by Ladbrokes. However, the major sports leagues come with a big “question mark”. For example, at the time of writing, there were no live streams available for the English Premier League.
Payment Methods for Australian Customers
- Instant Deposit Methods: Credit Card, Ladbrokes Card, PayPal, POLi, CASH IN, Flexepin.
- Non-Instant Deposit Methods: BPAY, Bank Transfer.
When considering which is the best bookmaker for you, banking facilities should be thought through. Ladbrokes accept a wide range of methods for depositing and withdrawing. The instant payment methods include Credit Cards, Ladbrokes Card, PayPal, POLi, Cash In and Flexepin. On the other hand, non-instant deposit methods include bank transfers and BPAY.
When you are withdrawing money from your account, most of the above methods can be used except for credit cards. The only way to instantly withdraw money is via the Ladbrokes Card. Withdrawals via bank transfer and PayPal can take 2/3 days. You must verify your account before making any withdrawals, and you can find out how to do that below.
Just like the vast majority of Aussie bookmakers, Ladbrokes Australia has limits in place on the maximum winnings they payout on certain types of bets. This is to protect themselves against budget-busting multi-million-pound pay-outs. Below you can check out the various limits applied across Ladbrokes Australia.*
Ladbrokes Australia Other Payouts Limits
- Max pay-out of $10k on novelty markets (politics, entertainment, etc.)
*Other win/bet limits may apply please check Ladbrokes Australia Terms and Conditions.
Ladbrokes Australia Bet Limits
For bets placed after 9 AM (AET) on the day of an NSW, Victorian or Tasmanian thoroughbred race or after 2 PM (AET) for a night race meeting, Ladbrokes will accept a single fixed odds bet, or a number of single fixed odds bets up to the maximum amounts specified below for the following race types:
|Tasmanian||$1k (win only)||N/A|
Ladbrokes Customer Support – No Live Chat
As is the case with any business, providing high-quality customer service should be a top priority. Unfortunately, Ladbrokes Australia’s customer service is lacking in some areas when compared to their primary industry rivals.
They prefer customers to get in touch via email, and they promise to respond within 48 hours. For more pressing matters, you can contact them via telephone between 8 AM and 11 PM (QLD time). All contact details can be found below, or by clicking the ‘Contact Us’ button on the Ladbrokes website.
Ladbrokes Contact Details in Australia
- Telephone: 1300 523 276 OR +61 7 3350 0782 9international)
- Post: 461-473 Lutwyche Road, Lutwyche, QLD, 4030
- Email: [email protected]
Ladbrokes Australia: A Bookie You Can Trust
As we explained earlier in this review, Ladbrokes is a company that has been an industry leader for almost 50 years in Europe. During that time, they have cultivated an excellent reputation, and in their short time in Australia, they have done the same. You can rest assured that they will honour your bets, and your money is safe with them too.
When you open an account with a betting company, you have to part with a lot of sensitive personal information. This includes your name, address, phone number and bank details, so it is important to know that this info will be kept safe. Ladbrokes Australia takes a lot of precautions against fraud, and below we list some of their key safety measures.
- Transmissions sent to or from Ladbrokes Australia’s website/s are routinely monitored for quality control and systems administration.
- Restricting access to offices.
- Databases and firewalls to keep personal information secure from misuse, loss or unauthorised use.
- Secure servers using high-level encryption minimise the risk of unauthorised use of information.
Another area where Ladbrokes Australia excels is their approach to advocating responsible gambling. Betting should always be enjoyable and is something to be enjoyed in moderation. If you, or someone you love, is letting their gambling adversely affect their life, then Ladbrokes Australia has lots of measures in place to help.
- Deposit limits
- Temporary or permanent self-exclusion
- Promoting responsible gambling
- Training staff to spot and help irresponsible gamblers,
- Providing links to gambling-related support services.
Ladbrokes Australia aims to ‘minimise the extent of gambling-related harm to individuals and the broader community’. As their responsible gambling resources show, they are doing their best to live up to their aim.
To sum up, Ladbrokes Australia is a bookie that comes bundled with a lot of compromises. These include their lacklustre customer service, the substandard odds prices, and their rather modest win limits on horse racing.
The good things about Ladbrokes are how they reciprocate trust and loyalty, their right approach to responsible gambling and the full range of banking facilities they have available. However, when it comes to odds and quality of betting products, they lag far behind other top bookies.
Ladbrokes Australia FAQs
Who owns Ladbrokes Australia?
Ladbrokes Australia is wholly owned by GVC Australia Pty LTD which is a subsidiary of the much bigger group GVC based in the United Kingdom. Ladbrokes Australia, although commonly associated with the Ladbrokes from the UK, is a totally different company, managed by a different team of people. The bottom line is that they both belong to the same company group.
Can I deposit with PayPal at Ladbrokes Australia?
Ladbrokes Australia is one of the few online bookmakers that accept PayPal deposits and can payout withdrawals via PayPal. Besides PayPal, there are other payment alternatives like POLi, FlexePIN and BPAY among others. Ladbrokes has become more “Aussie” over the past few years, becoming equal and in some cases better than 100% Aussie bookmakers.
Is Ladbrokes Australia safe?
Ladbrokes is a household name in Europe, with more than 50 years of experience. They have transferred the same excellence to Australia, so you can be completely sure that your money is safe when betting with Ladbrokes. All your sensitive information, such as phone number or bank details, are protected with several security features, hence you don’t have a reason to worry about them being stolen.
How good are Ladbrokes odds?
Ladbrokes is known for having odds below the industry average. That’s probably the biggest downside of betting with this operator. See the full review if you want to check out how Ladbrokes stakes against other Australian betting sites. We also list a few great alternatives with much better odds!