Novelty Betting in Australia

Even though sports and racing betting is the most popular, Australian bookies also offer many other wagering options. You can bet on a wide range of events, like TV Shows, elections or awards. If you’re searching for something new and exciting, novelty betting may be the right thing for you!

We cover everything you need to know about novelty and entertainment betting. You can learn what markets are available and how to find the highest novelty odds. Experienced punters can jump straight to our list of top 5 novelty betting sites in Australia.

Best Novelty Betting Sites

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Variety of Betting Markets

Most Australian betting sites are offering novelty betting. However, not all of them provide the same range of odds and markets. We handpicked the best ones for our top list based on several criteria, including the scope of payment methods and overall user experience. If you want to learn more about any of the sites we mentioned above, check out some of our in-depth bookie reviews.

What Bookie Has the Best Novelty Odds?

It’s hard to tell which bookie has the best novelty betting odds because the prices are constantly changing. The only way to make sure you’re always getting the best offer is to shop around and compare odds. We’ve prepared an example odds comparison for you below.

As you can see from the table, the novelty odds can be very different depending on a bookie. That just proves how important it is to go around and search for the highest prices. For example, bet365 prices Bulgaria to win Eurosong at 7.00, while BlueBet offers 11.00 for the same market, which is an enormous difference.

Novelty Betting Odds Comparison
Eurovision Song Winner

What Novelty Markets Are Available

Novelties and entertainment are incredibly broad areas that include everything from betting on TV shows like ‘The Survivor’ and ‘The Bachelor’ to politics and music awards.

However, keep in mind that the offering can be very different depending on a bookie. More prominent operators usually have dozens of novelty markets available, while some don’t even offer entertainment betting.

We will explain below a few of the most common novelty markets available at Australian betting sites.

TV Shows

TV shows betting is very popular among Aussie punters. Bookmakers usually offer odds before the new season starts, so you can place outright bets right away. As the season progresses, they update the prices based on what’s happening in the show.

Most bookies only offer an option to bet on the final winner. For example, you can back up your favourite to take home the ‘final rose’ in ‘The Bachelorette’. There are many more shows available for betting, and these are the most popular ones in Australia:


Big movie and TV awards attract a lot of attention, so naturally, every bookie around here will be offering odds on winners. The better-equipped betting site covers every major award show, such as The Oscars, The Golden Globes and The Grammys.

You can bet on various things, like who will be the best director or the best new artist. Some bookmakers even go one step further and offer obscure bets like ‘what colour dress Scarlett Johansson will wear at the Oscars.’

Here are the most popular movie and TV awards you can bet on at Aussie betting sites:

  • Oscars
  • Grammys
  • Golden Globes
  • Emmys
  • VMAs
  • BRIT Awards


Politics betting has become increasingly popular among local bettors over the past several years. All bookies from our list above cover Australian politics, meaning that you can bet on which party will win the federal elections or who will form the next state government in New South Wales.

However, if you’d rather bet on foreign politics, we suggest visiting some of the big international bookies, like bet365 or Unibet. They cover everything from the US elections to French or UK politics. We even made a whole page only about betting on politics, so make sure to check it out before placing any bets.

Sports Novelties

Sports fans looking for more variety will be pleased to hear that Aussie bookmakers also offer betting on sports novelties. It includes different events from the world of sports, such as who will be carrying the Olympic flame, which sports will be included in the upcoming Olympics or who will be voted the next Sports Personality of the Year. These markets are usually available a few months in advance, so double-check whether your bookmaker has them.

Other Novelties

The area of novelty betting is so broad that almost anything you can imagine can fall under it. Apart from the things we mentioned above, you can also bet on a range of other real-life events. Here is just a quick overview of other novelty bets that are sometimes available at Australian bookmakers:

  • Miss World and other beauty pageants
  • Royal Family affairs
  • Nobel prize winners
  • Eating contests

Novelty Betting Vs Sports Betting

Novelty betting is very different from classic sports or racing betting. It comes with its own set of advantages and disadvantages, which you should all know before betting.

The most notable difference is that odds are much less precise than with old school forms of betting. Bookmakers use refined statistical methods and complex software to come up with accurate sports and racing odds. However, this isn’t the case with novelties because the factors that affect the outcome are much harder to detect. That’s why you can find lots of high-value bets where you have the advantage over the bookmaker.

On the other hand, novelty bets also come with few important downsides. The biggest one is that there aren’t that many markets available. Even though bookies cover many events, they usually offer just simple win markets and nothing else.

Here are a few more advantages and disadvantages of novelty and entertainment betting.

If you're familiar with the subjects, there are a lot of high-value bets available.
There are numerous interesting events you can bet on.
Novelty bets are available even when sports season ends.
There aren't many markets available apart from simple win bets.
Not every bookie is offering novelty betting.

Novelty Betting Tips

Novelty betting is much more volatile than sports or racing because there many more factors that affect the final outcome. Novelty bets may look easy because you’re betting on the events you’re familiar with, however, it’s much harder than it looks. That’s why we have come up with a few tips to help you pick the right novelty market and improve your chances of winning.

  • Bet on things you know well – Stick with betting on events you are already well familiar with. If ‘The Voice’ is your favourite show, you should try placing a bet. In that case, you may even have an advantage over the bookmaker because of your expertise.
  • Don’t bet too far ahead – Even though bookies release odds months in advance, you should be careful with outright novelty bets. There are just so many things that can happen in the meantime, so always be extra careful.
  • Don’t get emotional – Elections and awards shows are filled with emotions, but you shouldn’t pick based on your personal preferences. Try thinking with a clear mind and choose the contender who has the most realistic chances of winning.

Top Apps for Novelty Betting

When it comes to betting on the go, Unibet is an obvious choice. Not only do they offer one of the finest selections of novelty bets, but this bookie also has market-leading betting apps. You can enjoy the full range of Unibet’s novelty and entertainment bets even when betting on mobile. On top of that, you can also use all of Unibet’s other top features, such as live streaming, stats centre or live betting.

You can download the Unibet iOS app directly from the Apple App Store and start betting right away. However, Android users will have to get the app directly from Unibet’s site. In case you just want to place a quick bet on the move without having to download anything, head to the Unibet mobile website and enjoy all the same features as native app users.


Novelty and entertainment betting can be thrilling. If you’re a fan of some TV show or you enjoy following news about politics, novelty betting may be a great choice.

However, keep in mind that most bookies don’t cover a very wide selection of events and that there are usually just a few different markets available. Because of all this, we believe that novelty betting won’t be taking the throne from sports and racing anytime soon, but it can be a great addition to your betting arsenal.

Click the button below and take a look at the full list of the best novelty betting sites in Australia! Best novelty betting sites

Novelty Betting FAQs

Novelty is an umbrella term bookies and punters use to describe all unconventional bets. For example, many bookmakers offer betting on politics, sports trivia or TV Shows. Take a look at the full article if you want to learn more about the best novelty betting sites in Australia.

Many betting sites offer unusual and novelty bets, but we strongly believe that bet365 and Unibet are the best ones. They are international brands, so you can expect to find a broad range of novelty markets from around the world. You can learn more about the top novelty and entertainment bookies from our article.

You can bet on politics at Australian betting sites. If you prefer national politics, Aussie operators like PalmerBet and BlueBet are a great choice. But if foreign politics is what you’re after, then international brands like bet365 and Unibet are the best option.

Yes, you can. Many Australian bookies offer betting on Australian and foreign TV shows, including ‘The MasterChef’, ‘The Bachelor’, ‘The Bachelorette’, ‘The Voice’ and so on. We even list the best bookies for novelty and entertainment betting, which we definitely recommend checking out for yourself.

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